We're back for a short and sweet Season 3, bringing you a handful of episodes to wrap up 2022 with.
First up, we're talking about the influencer campaigns and the impact on supply chain, wondering whether (at times) marketing, comms and operations talk...
We talk about the Adanola range that quickly ran out of stock following a Molly Mae campaign https://adanola.com/ and the Krissy Cela range, which you have to be quick or miss out on https://uk.oneractive.com/ - do these ranges effectively create a hype around them like the Crtz https://www.crtz.xyz/ brand, where drops are meant to be competitive and short lived, or are they potentially limiting customer engagement by often selling out even as a campaign begins?
Rebecca may not be able to pronounce it, but we also talk about the 501% rise in searches of the Negroni Sbagliato following a viral sound on TikTok, clipped from an interview by House of Dragons stars talking about their drink of choice. Stunning.
The cost of living communications focus, finds us listing some of the key principles we think are important as communicators, whether we have an internal audience or include it within external messaging.
A blog Rebecca wrote here on the cost of living crisis impacting students as well as a mention of Dan Slee's blog focusing on public sector comms.
Please rate, review and subscribe and if you'd like to get in touch you can email us at info@threadandfable or follow us on instagram @hyg5m or on twitter @HarrietSmallies and @Rebecca7Roberts
Over Online Networking and Why We're Wired to Love What We Create
I Communicate in GIFs Now and Media Training with Genelle Aldred
Don't Self Deprecate and How to Have Better Meetings
Unexpected Channels and Africa's Tech Story with Maria Adediran
Jargon and Everyone Wants a.....
More Than a Hashtag and 'Competitive' is Not a Salary Bracket
Loneliness in PR and Feast & Famine of Freelance
Marketing to Parents and Making Motherhood More Real with Clemmie Telford
Safe Spaces at Work and Crisis Comms in the Police with Amanda Coleman
Going Viral and Getting PR in the PR Industry with Arvind Hickman
Reels vs Tiktok and Creative Control
What They Didn't Tell Me and Fashion PR post-COVID with Stephan Rabimov
I Have a Ring Light and Love It and How to Make Your Slides Beautiful
Dealing with Rejection and Developing a Comms Career with Adam Driver
Perfectionism and Whitewashing in the PR Industry
The State of LinkedIn and Creating Community with UK Black Comms Network
Being Kind and the NextDoor App
Super Bowl Ads and Online Abuse and Trolling in Sport
It's a Sin and Rethinking Ambition
Diverse Stock Images and Email Newsletters
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