Rupert Pick, Co-Founder and CEO of Hot Pickle, shares his lessons from 14 years at the cutting edge of experiential marketing. His career started at Unilever, included time as an Inventor at !What If?, and an MBA from Cambridge, all of which explains his strategic approach. He talks about the need to create content platforms far beyond events that engage consumers in a dialogue they care about. He warns brands to avoid being narcissistic and focus on the human element of experiences. But ultimately he convincingly argues that experiential marketing can be both a profit centre and a way of delivering growth if done right. So listen in to learn from one of the masters of this space.
Feeling Saucy
Freshly Squeezed
Have a Snoop at Knoops
Sweet Moments
The Dough Show
Drinks with a Difference
Plants but not as you Know Them
Food or Art?
Locally Grown Party
Stock Control
Google that Guacamole!
Sophie Grigson: A Taste of Italy
Ferment Foods and Space Mushrooms
Jam vs. Honey, the debate continues
LEARNING HOW TO ’TASTE’ ARTISAN COFFEE
READY WHEN YOU ARE
YO HO HO AND A BOTTLE OF RUM
STILL WATERS RUN DEEP
CHILD LABOUR IN THE CHOCOLATE INDUSTRY
TWO FOR TEA AND TEA FOR TWO
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