Rupert Pick, Co-Founder and CEO of Hot Pickle, shares his lessons from 14 years at the cutting edge of experiential marketing. His career started at Unilever, included time as an Inventor at !What If?, and an MBA from Cambridge, all of which explains his strategic approach. He talks about the need to create content platforms far beyond events that engage consumers in a dialogue they care about. He warns brands to avoid being narcissistic and focus on the human element of experiences. But ultimately he convincingly argues that experiential marketing can be both a profit centre and a way of delivering growth if done right. So listen in to learn from one of the masters of this space.
THE MASTERCHEF EDITION
BEING THE ’GOOD GUY’ IS GOOD BUSINESS
IS THE MICROWAVE A RELIC FROM THE 1970’S?
CAN EXPERIENCE MAKE YOUR BRAND GROW?
EAT CAKE AND DRINK CHOCOLATE
WE ALL DESERVE AN ALCOHOLIDAY
THE LEADERS IN THEIR FIELD
DOGGIE DESSERTS FOR YOUR PAMPERED POOCH
JACK FRUIT. IT’S BIG AND BUMPY!
TINDER FOR THE FOOD SECTOR
EATING MANGO IN THE BATH
TAKE IT WITH A PINCH OF SALT
WHY EVERYONE’S TALKING ABOUT FOLKESTONE
HOW TO GET A 3 STAR ’GREAT TASTE AWARD’
BREAD THAT IS OH SO SPECIAL
IRELAND’S BEST SELLING BLACK PUDDING EVER
HOW TO CATER FOR COELIAC DISEASE
MAKING A PIG OF OURSELVES
THE HEALTHY ALTERNATIVE TO OLIVE OIL
MITCH TONKS AND WHY FISH ROCK
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