This podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include measuring the success of influencer campaigns, choosing the right influencers, and adapting to changes in privacy laws and regulations. Richard also shares his observations on the commoditization of attention in today's digital world and the ethical implications. The episode ends with Richard sharing recommendation for books and resources to understand the psychology of influencing and marketing.
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Click Here for Transcribed Episodes of Marketing x Analytics
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Direct Marketing x Analytics, with John Miglautsch
Marketing x Analytics Education, with Sina Aghaie
Consumer Behavior & Brand Management, with Steven Silverman
Managing Influencer Marketing, with Christian Mercado
Social Media: Freedom of Speech, Not Freedom of Reach, with Justin T. Huang
Consumer Behavior x Marketing, with Dr. Soňa Kľučárová
Creativity x Marketing, with Matt Farnsworth
Media Buying x AI, with Greyson Scudder
Social Media x Marketing Analytics, with Trevor Ferree
Mastering Public Relations, with Mickie Kennedy
Analytics x Entrepreneurship, with Aron Clymer
Evolving Marketing Analytics with Artificial Intelligence, with Dave Cameron
Leadership x Performance Marketing, with Scott C. Konopasek | Sponsored by Adverity
(dis)Trusting Data, with Sid Khaitan
Surviving Cancel Culture: An Introduction, with Katharine Howie PhD | Sponsored by Adverity
Consulting in Marketing Analytics, with Connor Skelly | Sponsored by Adverity
Mentorship x Marketing Analytics, with Danny Ellowitz | Sponsored by Adverity
Healthcare Marketing x Analytics, with Aarooshi Rai Kumar
Secrets to a Healthy Career, with Jennifer Agbobli | Sponsored by Adverity
The Value of Analytics, with Ryan Carlson
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