GRIT: The Real Estate Growth Mindset
Business
Brian Icenhower has been in the real estate industry for nearly 3 decades. His father was a real estate broker which got him exposed to this business at a young age. He went into law school and practiced for a couple of years until he realized it wasn’t for him. That’s when he decided to start a high producing real estate team in California and run a small boutique brokerage that later grew to a big brokerage. From then on, he opened a few more large brokerages in California and in the midwest, which he still owns today.
Along the way, Brian realized that his true passion is helping people succeed. So he decided to become a real estate coach and trainer where he focuses more of his time nowadays.
Today, Brian is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized and structured coaching & training programs for real estate agents & team leaders, representing many of the top producing agents in North America. Aside from being an internationally recognized real estate trainer, speaker and coach, Brian is also a best-selling author. His most recent book, The High Performing Real Estate Team is due to be out in September, later this year.
In this episode, we talked about:
02:02 How Brian got into the real estate industry
04:12 The value of having a passion for something (other than money) that fuels you
06:20 What made Brian decide to write a book about real estate teams
09:05 Who has a better chance of survival? Solo agents or Teams?
14:44 How crucial is having a team dashboard to monitor activities that generate business
16:01True or False: Today’s market is the easiest market for buyer’s agents to operate in
19:56 The key you should be focusing on as an agent in this market
24:16 Why every agent should have their own dashboard
24:30 Why you need to focus on activities, not just results
26:32 How SISU helps in cultivating responsibility through public accountability
28:52 What Brian thinks of agents being replaced by iBuyers
35:13 The biggest missing piece for most agents
To get a FREE 30-minute consultation with top coaches from Icenhower Coaching and Consultation, go to www.icenhowercoaching.com
To pre-order Brian’s book: The High Performing Real Estate Team, go to:
https://www.amazon.com/High-Performing-Real-Estate-Team/dp/1119801850
Get 1 FREE course of your choice from their site if you forward your order confirmation to books@icenhowercoaching.com
Episode 016 with Laurel Starks, Founder & CEO at The Ilumni Institute
Episode 015 with Rich DeNicola, COO of Expansion Brands Portfolio at Realogy Holdings Corp.
Episode 014 with Brad Sugars, Founder and Chairman of ActionCOACH
Episode 013 with Howard Tager, Co-Founder and CEO of Ylopo
Episode 012 with Michael Hellickson, Founder and President of Club Wealth Coaching and Consulting
Episode 011 with Dan Beer, CEO/Owner of Beer Home Team of eXp Realty of California, Inc.
Episode 010 with Greg Harrelson, Owner of Century 21 The Harrelson Group
Episode 009 with Tristan Ahumada, Creator and Co-founder of Lab Coat Agents
Episode 008 with Jeff Quintin, CEO of The Quintin Group
Episode 007 with Chris Watters, CEO of Watters International Realty
Episode 006 with Jeff Cohn, CEO of Elite Real Estate Systems and Omaha's Elite Real Estate Group
Episode 005 with Kyle Whissel, CEO of Whissel Realty Group
Episode 004 with Rick Davidson, Former CEO of Century 21
Episode 003 with Rivers Pearce, CEO & Co-Founder at w8less
Episode 002 with Frank Klesitz, CEO of Vyral Marketing, Inc.
Episode 001 with Patrick V. Lilly, CEO of CORE Real Estate
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