Employee Advocacy, what is it and what are the pitfalls?

Employee Advocacy is nothing new, it has been around for a while, yet we are seeing a resurgence in this, as well as tools to support it. Research show that you can increase your organic reach by as much 500% if you are able to activate the voice of your employees. If being the operative word here, and that is a big if.

In this episode I cover off where things go wrong, why and what you can do about it.