Kurt Lohse, a dynamic entrepreneur and co-founder of Boredroom LLC, is making waves in the beverage industry with his innovative approach to consumer packaged goods (CPG). Alongside his partner Darin Rasmussen, Lohse has embarked on a mission to transform the conventional water category into a vibrant platform for artistic expression through their venture, Bored & Thirsty. This revolutionary Media + CPG brand stands out for offering a unique and refreshing premium alkaline water experience that aligns with contemporary consumer demands for both quality and creativity.
Lohse's journey with Bored & Thirsty is marked by significant achievements and partnerships, reflecting his visionary leadership and strategic acumen. Notably, the company has gained prominence as the exclusive water partner for the Life is Beautiful Music Festival in Las Vegas, leveraging this opportunity to gain mass exposure. Bored & Thirsty also introduced an innovative Augmented Reality (AR) enabled can of alkaline water featuring a song clip from Snoop Dogg, illustrating Lohse's commitment to merging technology with consumer goods. Further solidifying the brand's market presence, strategic relationships have been established with major players like 7-Eleven, Save Mart / Lucky, and C3 Presents the festival arm of Live Nation. These partnerships, along with the company's focus on sustainability and high-quality manufacturing processes, underscore Lohse's dedication to creating a brand that resonates with a wide range of consumers while maintaining an environmentally conscious footprint.
Kurt Lohse's professional background extends beyond Boredroom LLC. He founded and led Releventure LLC, a content marketing agency since its incorporation in California thirteen years ago, and before that as the CEO of his media start-up, Keycode, from 1999-2010, demonstrating his longstanding commitment to entrepreneurship and business development that positively transforms industries.
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Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com.
Catch up on past Critical Mass Business Talk Show interviews...
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Critical Mass Business Talk Show: Ric Franzi Interviews Gary Maggetti, General Manager of Disney California Adventure Park West (Episode 1474)
Critical Mass Business Talk Show: Ric Franzi Interviews Chris Folayan, Founder of OCFX Inc. (Episode 1473)
Critical Mass Business Talk Show: Ric Franzi Interviews Gaye Tomlinson, CEO of Vaha Energy (Episode 1472)
Critical Mass Business Talk Show: Ric Franzi Interviews Erin Giglia, Founder of Montage Legal Group (Episode 1471)
Critical Mass Business Talk Show: Ric Franzi Interviews Catlin Tran, Founder & CEO of Nutripair (Episode 1469)
Critical Mass Business Talk Show: Ric Franzi Interviews Mohammed Omar, Crumbl Cookies & Toastique (Episode 1468)
Critical Mass Business Talk Show: Ric Franzi Interviews Bret Englander, Co-Founder of Cerno Group (Episode 1467)
Critical Mass Business Talk Show: Ric Franzi Interviews Craig Cooke, Entrepreneur & Author of Business Kung Fu (Episode 1466)
Critical Mass Business Talk Show: Ric Franzi Interviews Robert Riggs, Founder & President of Oralogix LLC (Episode 1465)
Critical Mass Business Talk Show: Ric Franzi Interviews Addison Adams, Founder of Adams Corporate Law, Inc. (Episode 1464)
Critical Mass Business Talk Show: Ric Franzi Interviews Ria Berger, CEO of Healthy Smiles for Kids Orange County (HSK) (Episode 1463)
Critical Mass Business Talk Show: Ric Franzi Interviews Jan Miller, President of 21-13 Impact Graphics Inc. (Episode 1462)
Critical Mass Business Talk Show: Ric Franzi Interviews Nicholas Yrizarry, CEO of Align Wealth Advisors (Episode 1461)
Critical Mass Business Talk Show: Ric Franzi Interviews Mandy Schaniel, Founder & CEO of Schaniel Consulting Inc. (Episode 1460)
Critical Mass Business Talk Show: Ric Franzi Interviews Nicole Andrews, CEO of Fastapp AMC (Episode 1459)
Critical Mass Business Talk Show: Ric Franzi Interviews Rieva Lesonsky, Founder & CEO of GrowBiz Media / SmallBusinessCurrents.com (Episode 1458)
Critical Mass Business Talk Show: Ric Franzi Interviews Eileen McDargh, Founder & CEO of The Resiliency Group / McDargh Communications (Episode 1457)
Critical Mass Business Talk Show: Ric Franzi Interviews Dr. Chip Espinoza, Dean of Strategy at Vanguard University (Episode 1456)
Critical Mass Business Talk Show: Ric Franzi Interviews Kent Schmidt, Litigation Partner at Dorsey & Whitney LLP (Episode 1455)
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