Kurt Lohse, a dynamic entrepreneur and co-founder of Boredroom LLC, is making waves in the beverage industry with his innovative approach to consumer packaged goods (CPG). Alongside his partner Darin Rasmussen, Lohse has embarked on a mission to transform the conventional water category into a vibrant platform for artistic expression through their venture, Bored & Thirsty. This revolutionary Media + CPG brand stands out for offering a unique and refreshing premium alkaline water experience that aligns with contemporary consumer demands for both quality and creativity.
Lohse's journey with Bored & Thirsty is marked by significant achievements and partnerships, reflecting his visionary leadership and strategic acumen. Notably, the company has gained prominence as the exclusive water partner for the Life is Beautiful Music Festival in Las Vegas, leveraging this opportunity to gain mass exposure. Bored & Thirsty also introduced an innovative Augmented Reality (AR) enabled can of alkaline water featuring a song clip from Snoop Dogg, illustrating Lohse's commitment to merging technology with consumer goods. Further solidifying the brand's market presence, strategic relationships have been established with major players like 7-Eleven, Save Mart / Lucky, and C3 Presents the festival arm of Live Nation. These partnerships, along with the company's focus on sustainability and high-quality manufacturing processes, underscore Lohse's dedication to creating a brand that resonates with a wide range of consumers while maintaining an environmentally conscious footprint.
Kurt Lohse's professional background extends beyond Boredroom LLC. He founded and led Releventure LLC, a content marketing agency since its incorporation in California thirteen years ago, and before that as the CEO of his media start-up, Keycode, from 1999-2010, demonstrating his longstanding commitment to entrepreneurship and business development that positively transforms industries.
--
Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com.
Catch up on past Critical Mass Business Talk Show interviews...
YouTube: https://lnkd.in/gHKT2gmF
LinkedIn: https://lnkd.in/g2PzRhjQ
Podbean: https://lnkd.in/eWpNVRi
Apple Podcasts: https://lnkd.in/gRd_863w
Spotify: https://lnkd.in/gruexU6m
#orangecountyca #mastermind #ceopeergroups #peergroups #peerlearning
Critical Mass Business Talk Show: Ric Franzi Interviews Chris Baiocchi, Founder & CEO of Resolute Philanthropy (Episode 1414)
Critical Mass Business Talk Show: Ric Franzi Interviews Andrei Hall, Hall Wealth Management Group (Episode 1413)
Critical Mass Business Talk Show: Ric Franzi Interviews Meg Appelgate, Co-Founder & CEO of Unsilenced (Episode 1412)
Critical Mass Business Talk Show: Ric Franzi Interviews Tara Zoē, Co-Founder & CEO of SoberBuddy (Episode 1411)
Critical Mass Business Talk Show: Ric Franzi Interviews Melissa & Jason Jacobi (Episode 1410)
Critical Mass Business Talk Show: Ric Franzi Interviews Mark Beran, Fractional Chief Commercial Officer (Episode 1409)
Critical Mass Business Talk Show: Ric Franzi Interviews Mike Brown, Founder of BlueLine Consulting (Episode 1408)
Critical Mass Business Talk Show: Ric Franzi Interviews David Sohn, Co-Founder of Helpt (Episode 1407)
Critical Mass Business Talk Show: Ric Franzi Interviews Kim Kelley Thompson, Business Coach & Owner of Kim Kelley Productions (Episode 1406)
Critical Mass Business Talk Show: Ric Franzi Interviews Jon Darbyshire, Co-Founder & CEO of SmartSuite (Episode 1405)
Critical Mass Business Talk Show: Ric Franzi Interviews Greg LeFever, Founder & CEO of IMpowered Women’s Fitness & Workplace Wellness Solutions (Episode 1404)
Critical Mass Business Talk Show: Ric Franzi Interviews Nicole Sanchez, Founder of The Bella Foundation (Episode 1403)
Critical Mass Business Talk Show: Ric Franzi J. J. Wenrich, President of Tax Pros + Investing (Episode 1402)
Critical Mass Business Talk Show: Ric Franzi Interviews Carl Orsbourn, Co-Founder & Chief Operating Officer at JUICER (Episode 1401)
Critical Mass Business Talk Show: Ric Franzi Interviews Chase Barr, President & CEO of ATTAC Group (Episode 1400)
Critical Mass Business Talk Show: Ric Franzi Interviews Barbara Fulmer, Founder & Chief Performance Officer at Performance At Work (Episode 1399)
Critical Mass Business Talk Show: Ric Franzi Interviews Mark Tacconelli of Magique Beauty (Episode 1398)
Critical Mass Business Talk Show: Ric Franzi Interviews Rami Lazarescu, CEO of Happiness Assurance & Ampro Vacations Inc. (Episode 1397)
Critical Mass Business Talk Show: Ric Franzi Interviews Asbasia Mikhail, Founder of The Stīl Trust (Episode 1396)
Critical Mass Business Talk Show: Ric Franzi Interviews Nema Daghbandan, CEO of Lightning Docs (Episode 1395)
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money