Kurt Lohse, a dynamic entrepreneur and co-founder of Boredroom LLC, is making waves in the beverage industry with his innovative approach to consumer packaged goods (CPG). Alongside his partner Darin Rasmussen, Lohse has embarked on a mission to transform the conventional water category into a vibrant platform for artistic expression through their venture, Bored & Thirsty. This revolutionary Media + CPG brand stands out for offering a unique and refreshing premium alkaline water experience that aligns with contemporary consumer demands for both quality and creativity.
Lohse's journey with Bored & Thirsty is marked by significant achievements and partnerships, reflecting his visionary leadership and strategic acumen. Notably, the company has gained prominence as the exclusive water partner for the Life is Beautiful Music Festival in Las Vegas, leveraging this opportunity to gain mass exposure. Bored & Thirsty also introduced an innovative Augmented Reality (AR) enabled can of alkaline water featuring a song clip from Snoop Dogg, illustrating Lohse's commitment to merging technology with consumer goods. Further solidifying the brand's market presence, strategic relationships have been established with major players like 7-Eleven, Save Mart / Lucky, and C3 Presents the festival arm of Live Nation. These partnerships, along with the company's focus on sustainability and high-quality manufacturing processes, underscore Lohse's dedication to creating a brand that resonates with a wide range of consumers while maintaining an environmentally conscious footprint.
Kurt Lohse's professional background extends beyond Boredroom LLC. He founded and led Releventure LLC, a content marketing agency since its incorporation in California thirteen years ago, and before that as the CEO of his media start-up, Keycode, from 1999-2010, demonstrating his longstanding commitment to entrepreneurship and business development that positively transforms industries.
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Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com.
Catch up on past Critical Mass Business Talk Show interviews...
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Critical Mass Business Talk Show: Ric Franzi Interviews Ronald Stein, Founder of PTS Advance (Episode 1334)
Critical Mass Business Talk Show: Ric Franzi Interviews Steve Reinharz, CEO of Artificial Intelligence Technology Solutions, Inc (AITX) & Robotic Assistance Devices (Episode 1333)
Critical Mass Business Talk Show: Ric Franzi Interviews Andy Nguyen, Co-Founder of Afters Ice Cream (Episode 1332)
Critical Mass Business Talk Show: Ric Franzi Interviews Lisa Rehburg, Rehburg Life Insurance Settlements (Episode 1331)
Critical Mass Business Talk Show: Ric Franzi Interviews Michelle Beauchamp, Founder of The Champ Group (Episode 1330)
Critical Mass Business Talk Show: Ric Franzi Interviews Adrian Garcia, CEO of FynCom (Episode 1329)
Critical Mass Business Talk Show: Ric Franzi Interviews Anna Lisa Lukes & Jay Lukes, Co-Founders of The Lukes Network (Episode 1328)
Critical Mass Business Talk Show: Ric Franzi Interviews Mike Flynn, Founder & Owner of O SEA (Episode 1327)
Critical Mass Business Talk Show: Ric Franzi Interviews Guita Sharifi, Chief Financial Officer of Lifelong Learning Administration Corporation (Episode 1326)
Critical Mass Business Talk Show: Ric Franzi Interviews Corey White, Founder of Cyvatar.ai (Episode 1325)
Critical Mass Business Talk Show: Ric Franzi Interviews Zeena Dhalla, Founder of VerticAlign Posture & Ergonomics (Episode 1324)
Critical Mass Business Talk Show: Ric Franzi Interviews Frank Riedel, CEO of YOUFLY Inc. (Episode 1323)
Critical Mass Business Talk Show: Ric Franzi Interviews Jonas Muthoni, CEO of Deviate Agency (Episode 1322)
Critical Mass Business Talk Show: Ric Franzi Interviews Dane Groeneveld, CEO of HUDDL3 Group (Episode 1321)
Critical Mass Business Talk Show: Ric Franzi Interviews Jure Bratkic, CEO of SkipQ & BreakThrough (Episode 1320)
Critical Mass Business Talk Show: Ric Franzi Interviews Shellee Howard, President of College Ready (Episode 1319)
Critical Mass Business Talk Show: Ric Franzi Interviews Shelly Yorgesen, Founder & CEO of Executive Networking Events (Episode 1318)
Critical Mass Business Talk Show: Ric Franzi Interviews Jason Wachter, Partner at Gottlieb, Rackman, & Reisman, P.C. (Episode 1317)
Critical Mass Business Talk Show: Ric Franzi Interviews Karen Bigman, Founder of Suite Solutions By Karen (Episode 1316)
Critical Mass Business Talk Show: Ric Franzi Interviews Carey Ransom, Founder of Operate (Episode 1315)
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