Alex Sofronas hosts Max Green, Director of Marketing Analytics and Operations at REI, to explore the complexities of marketing analytics. This episode delves into different types of marketing campaigns, how to measure their effectiveness, and the future of marketing measurement amidst changing privacy regulations and cookie deprecation. Additionally, they discuss Max's career trajectory and the skills required for success in marketing analytics.
Follow Marketing x Analytics on social media!
X | LinkedIn
P.S. Need marketing help? Visit asofronas.com for a free consultation!
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
Direct Marketing x Analytics, with John Miglautsch
Marketing x Analytics Education, with Sina Aghaie
Consumer Behavior & Brand Management, with Steven Silverman
Managing Influencer Marketing, with Christian Mercado
Social Media: Freedom of Speech, Not Freedom of Reach, with Justin T. Huang
Consumer Behavior x Marketing, with Dr. Soňa Kľučárová
Creativity x Marketing, with Matt Farnsworth
Media Buying x AI, with Greyson Scudder
Social Media x Marketing Analytics, with Trevor Ferree
Mastering Public Relations, with Mickie Kennedy
Analytics x Entrepreneurship, with Aron Clymer
Evolving Marketing Analytics with Artificial Intelligence, with Dave Cameron
Leadership x Performance Marketing, with Scott C. Konopasek | Sponsored by Adverity
(dis)Trusting Data, with Sid Khaitan
Surviving Cancel Culture: An Introduction, with Katharine Howie PhD | Sponsored by Adverity
Consulting in Marketing Analytics, with Connor Skelly | Sponsored by Adverity
Mentorship x Marketing Analytics, with Danny Ellowitz | Sponsored by Adverity
Healthcare Marketing x Analytics, with Aarooshi Rai Kumar
Secrets to a Healthy Career, with Jennifer Agbobli | Sponsored by Adverity
The Value of Analytics, with Ryan Carlson
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield