Alex Sofronas hosts Max Green, Director of Marketing Analytics and Operations at REI, to explore the complexities of marketing analytics. This episode delves into different types of marketing campaigns, how to measure their effectiveness, and the future of marketing measurement amidst changing privacy regulations and cookie deprecation. Additionally, they discuss Max's career trajectory and the skills required for success in marketing analytics.
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Social Media Marketing x Analytics, with Benjamin Kepner
Data Analysis x Marketing, with Aron Kaufman
Entrepreneurship x Marketing, with Zach Schaefer
Artificial Intelligence x Marketing, with Amber Armstrong
Customer Data x Marketing Analytics, with Don Smith
Business x Marketing Analytics, with Melissa Harris and Juan Alfonzo
Advertising Experiments x Marketing Analytics, with Daniel Lederman
E-Commerce x Marketing Analytics, with Christian Mercado
Paid Search x Marketing Analytics, with John Busby
Managing Marketing Tech, with Alex Buttler
Gaming x Marketing Analytics, with Brad Tenenholtz
Healthcare Marketing x Analytics, with Jesse Morrison
A/B Testing x Marketing Analytics, with Patrick Buffum
CMO x Marketing Analytics, with John Lamb
Marketing Agency x Analytics, with Archit Shorey
User Experience x Marketing Analytics, with Alexandra Srp
The Evolution of Marketing Analytics, with Steve Kietz
Social Media x Marketing Analytics, with Trevor Ferree
Diversity and Inclusion x Marketing Analytics, with Jen Agbobli
Content Marketing x Analytics, with Sid Khaitan
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