BONUS CONTENT: Identifying Industry Influencers

This week's BONUS Espisode of The New Marketing Show Kevin & Greg are joined by Trinity Web Media team member Nate Baldwin. We discuss how to identify influencers in your industry and people who can help you gain visibility.

 

Highlights:

• You need to identify people who you align best with

• You really are who you work with

• Conference speakers, LinkedIn and Twitter are great ways to identify people of influence in your industry

• Just because people are movers or shakers in your industry, it does not make them ideal candidates for influencer marketing for you

• Ten years ago celebrity was another word for influencer

• Anyone can potentially influence anyone else