If you're B2B and have marketing automation, how do you know you're managing it and optimizing the platform correctly? It's a complicated process with so many variables but when properly configured, they are proven to increase sales opportunities and closes.
I am joined by Rhoan Morgan of DemandLab, a revenue generation/campaign execution firm, to discuss at a high level, the benefits of marketing automation, data modeling, lead scoring, and lead nurturing/content management processes that when optimized, can drive more revenue and ROI.
And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories
March 2020: Maybe the time is right to assess your value proposition and message to buyers.
Don't Neglect Your Database; A Database Marketing Overview
Buyer Persona Research. How Every Marketing Campaign Needs to Begin.
Content Marketing Strategies for B2B Firms. Building Trust Generates Leads.
Lead Captured. Now What? Lead Qualification 101.
Customer Data Platforms (CDP). What, Why, How. An Overview of the Benefits.
LinkedIn Content Strategy for both Sales and Marketing teams
An Intro to the Benefits of Conversion Rate Optimization on Your Website
SEO (Search Engine Optimization); A Strategic & Tactical Overview for Business Executives
Fix the Convince. What is it for Marketers? An Overview of the Convince Process
Website Design Tips for Better Lead Generation
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