Back-to-school 2021 – how’s it shaping up?

With 2020’s important back-to-school (BTS) season hit by COVID restrictions and school closures, there are hopes that 2021 will see something of a return to normal. Whether that will now be the case – as the Delta variant spreads in the US – remains to be seen.

Yet, as NPD analyst Leen Nsouli explains in this episode of OPI Talk, the numbers up until the middle of August have been encouraging. She provides details on some of the key category trends, talks about retail versus online and looks at some of the factors that are impacting BTS spending this year.

 

Episode produced by Andy Braithwaite
Music by:
Extreme Energy by MusicToday80: https://soundcloud.com/musictoday80/r...
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