43: No-Brainer Sponsorships with Sheila Farragher-Gemma

Sheila Farragher-Gemma is the President of FarGem Corp and owner of Connected Sponsor, a sales and marketing company that helps clients maximize sponsorship opportunities through creative lead generation. She is also a serial entrepreneur with multiple successful exits in real estate, child services, office supplies, and networking. We talk about finding and managing strategic sponsors, the profitable sale of a business, and why companies fail to attract and retain strategic sponsors and partners.

 

Timestamps

[00:44] Sheila’s journey into entrepreneurship

[02:25] How companies developed thriving work-from-home strategies pre-Covid

[03:28] What is a Lean Startup?

[04:10] How Sheila successfully built, scaled, and profitably sold multiple businesses

[07:10] Strategic partnerships and leveraging opportunities through Connected Sponsors

[08:32] How strategic partnerships can help leverage business growth

[10:49] Understanding the benefits of strategic sponsorships

[15:15] How to create win-win strategic partnerships

[16:12] Sheila’s experience with management blueprints

[18:05] Sheila’s go-to software when creating leads and sales funnels

[18:05] Why online entrepreneurs should use ClickFunnels

[19:30] Everything you need to know about ClickFunnels

[21:03] How to profitably sell your business

[24:40] Reasons why companies fail to attract and retain strategic sponsors and partners

[26:29] Creative sponsorship and partnership packages for your business

 

Links and Resources

Sheila’s LinkedIn

Sheila’s Website

Steve's New Book: Buyable

Steve's blog

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