I talked to an experienced digital professional, Matt Ravlich. Matt is currently a Managing Director for Alberta Consulting Group (ACG), where he specializes in optimizing their clients’ digital experiences using the current tools they have and helping them prepare for the future. Prior to that, Matt was Manager of Digital Analytics and Optimization at the second-largest Canadian airline, WestJet Airlines, where his main focus was growing maturity levels with WestJet analytics and optimization programs.
Matt shared his insights on how airlines can grow and evolve their digital optimization programs. Other topics we talked about:
You can find the full article with key key concepts, quotes, and other notes from this chat with Matt here:
https://diggintravel.com/airline-digital-optimization-maturity/
Airline Ancillary Revenue Leaders Talks [Frontier Airlines Case]
Airline Digital Innovation and Transformation [Wizz Air Case]
How to Build Innovative Airline Digital Products [Southwest Airlines Case]
Airline Digital Cabin Talks: The Importance of Innovation, the ’Negative Space’, and Collaboration
Insights for Ancillary Revenue and Airline Onboard Retailing
Airline Digital Cabin Talks: The Key to Successful Onboard Retailing
Airline Data Talks: Airline Digital Analytics Evolution at Air New Zealand
Airline Digital Experience Analytics: Understand Your Customers‘ Behavior
Airline Experimentation Talks: How to Make Better and Faster Decisions
Airline Data Talks: How to Implement Advanced Digital Analytics
Airline Innovation Talks: Alberto Terol Conthe, Iberia
Airline Data Talks: Ivan Karlovic, Norwegian
Airline Digital Talks Series: Remus Moraru, Wizz Air
Customer Retention in Travel [Learnings From an Airline, a Digital Company and a Startup]
Airline Industry Digital Outlook: From a Changed Traveler to a Changed Airline
How to Understand Airline User Behavior [American Airlines Case]
How Experimentation Helps You Build Better Travel Digital Products [Booking.com Case]
A Practical Approach to Airline and Airport Robotics and Innovation
2021 Travel Industry Outlook [Retailing and Distribution]
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