Branding connects you with your customers at an emotional level.
Strong branding gives your brand a more human quality which people can relate to more than a company that's all business.
In this weeks episode of AIBF Business Talk, Elaine speaks to Barbara Monaghan of Cube Design about the power of branding and the importance of strategy in creating your brand.
Cube Design creates and develops brand strategy and design for ambitious entrepreneurs and leaders of SMEs, so that they can build a positive culture in their business, and trust with their audience by defining their authentic purpose.
Barbara believes that purpose matters because it guides every business decision, and influences the perception of the business to their brand believers.
In her words: “A strong brand will build a strong purpose, and strengthen trust and loyalty with its audience.”
The All-Ireland Business Foundation would like to thank Barbara for sharing her valuable insights with our listeners.
We are proud to support and endorse her work with Cube Design.
Episode 15: Inside Cian Farrell’s meteoric rise from student to elite entrepreneur
Episode 14: Eileen Forrestal - Discover The Healing Power of Your Words
Episode 13: Lisa Lynch, Reiki School of Ireland - What happens when you balance your body, mind & soul
Episode 12: John Romanoski, MMP Living - How to use Amazon to reach international markets
Episode 11: Sarah McLachlann & Paul Hickey, Pilates Performance - How to run a business with your life partner
Episode10: Bofin Consultancy - How to leverage the right mindset for success
Episode 9: Content Llama - A disruptor in the marketplace, raising finance, expanding globally and running a successful business partnership
Episode 8: Vicki McGowan - Start-up advice for small business success
Episode 7: Gary Grimes - Take these steps to improve your chances of securing financing
Episode 6: Mark Prendergast - How to effectively motivate your teams and drive up performance levels
Episode 5: Martin Murtagh - Why effective business relationships are essential for growth
Episode 4: Kamil Kus - “I set up my business because I wanted to give something back to Ireland”
Episode 3: David O'Brien - How exceptional customer service can safeguard your business future
Episode 2: Damien McCarthy - How I built a successful business after leaving my steady job (and why I should have done it sooner)
Episode 1: John O'Connell - How the power of collaboration created the AIBF Innovative Product Of the Year
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money