The Passle Podcast - CMO Series
Business:Marketing
Passle's CEO, James Barclay, hands-over to Jessica Haarsgaard, Business Development Manager at Burr and Forman and Member-at-Large to the 2022 LMA Board of Directors and Kathryn Whitaker, Chief Marketing Officer at Burr and Forman, on this CMO Series Takeover.
In this special edition of the podcast Jessica and Kathryn delve into what makes Burr and Forman stand out from the crowd and how the efforts of the marketing department align with the firm’s overall strategy.
Kathryn shares her unique insight, comparing her experience in politics to running an effective legal marketing function and how to leverage the skills within the team to successfully deliver on the firm’s strategic goals.
Listen in as Jessica and Kathryn discuss:
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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