Rebecca Messina is a well-respected global brand marketer who has led fast-growing entrepreneurial premium brands at The Coca-Cola Company and now at Beam Suntory. She has lived and traveled the world teaching the values of ‘brand’. Interestingly, she says the difference maker in her initial job growth at The Coca-Cola Company comes from her Spanish-speaking skills honed at Miami. Fortunately I get to spend time with her every year in Oxford at The Cradle of Marketers…because I learn from her too. Our conversation begins as we dissect this past Sunday’s Super Bowl advertising game.
Jeff Pegues: Justice & Homeland Security Correspondent, CBS News
Charlie Metzger: EVP, Detroit Pistons
Mike "Doc" Emrick: Play-by-Play Announcer, NBC Sports
Kathryn Stalmack: SVP & General Counsel, BioScrip
Andy Sauer: Founder, Hilo Nutrition
Christie Currie: Founder, Zandaland
Mark Lacker: Professor, Miami University
Tim Sweetwood: President, C3 Presents
Jon Podany: CEO, Arnold Palmer Enterprises
Jeff Brunka: Global Alliance Lead, Amazon Web Services
Susan Canavari: Global Head of Brand Experience Development, JPMorgan Chase & Co.
Andy Blackburn: VP New Business, Marquee Sports & Entertainment
Jeff Berding: President & General Manager, FC Cincinnati
Steve Carlin: Global Brand Strategist
David Fleming: Senior Writer, ESPN The Magazine
Andy Gloor: Managing Principal, Sterling Bay
Beth Herrington: Partner, Morgan Lewis
Jeff Immel: Creative Director, Weber Shandwick
Lisa Schrader: Head of Operations & Chief of Staff, Luminary Media
Kevin George: CMO, Harvest Health & Recreation
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