So glad to have Karen Steele, CMO at LeanData on this time talking about what "Revenue Operations" really means.
LeanData has done a great job of evangelizing an integrated, cohesive Revenue Operations strategy. I ask Karen what that means and what it looks like.
I also ask her about the balance of activities for marketing teams when you've got those so focused on demand generations and getting more leads and getting more MQLs, versus focusing on some of the Sales Enablement and Revenue Operations tasks and priorities.
It's not just about the sales funnel-- revenue implies impacting the entire customer life cycle. I asked her to share how the concept of Revenue Operations can now span beyond acquisition marketing as well as sales and how it can impact customer success and account management teams as well.
Listen in for this and a lot more!
You can also listen in and read the transcript on the Heinz Marketing Blog starting Monday, 5/13/19 at 6am PST as well.. and catch the recording everywhere podcasts play!
Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.
Godley Delivers the #1 Thing Salespeople Want: Qualified Leads - Podcast
A Personal Branding Strategy: How You can be Top of Mind - Podcast
Can Salespeople be Trusted?
Can a First Impression Make or Break Your Sale? Q&A with Dave Lorenzo
Conversica Study Reports 77% of Leads are Not Touched - Alex Terry on Podcast
Your 2019 Sales Enablement Strategy Is Here: Q&A with Melissa Madian
Three Ways to be a Winner in Pipeline Development
Christine Zmuda, Sr. Dir. of Sales at Microsoft on How Microsoft is Shaping the Future of Sales
It all starts with a problem! - Jill Konrath at her best - A podcast with Matt Heinz
Why Cold-Calling Works from Mike Schultz of the Rain Group
Practical MarTech: How to Make Marketing Technology Work for You (Not against You)
Training & Professional Development for your Sales Managers: New Best Practices from Norman Behar
Why Closing is the Easy Part of a Sale-Anthony Iannarino & Matt Heinz
How to Create Effective Marketing in Difficult Industries
It's unbelievable what you can get done if you don't care if you get fired! Joe Chernov
How to Build, Manage and Mobilize Customer Communities: Q&A with Nick Jordan
How to Avoid a PPT that undermines a Salesperson's Credibility
Your Marketing Stairway to Heaven: Led Zeppelin’s B2B lessons with Chandar Pattabhiram
Buyers are Fed-Up, B2B has not Adapted - Dave Gerhardt
GDPR WTF and What Now?!
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
Better Advertising with BTR Media
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom