WVU Marketing Communications Today
Business:Marketing
If you thought you understood consumer branding, think again.
If you thought that gaming was for kids, think again.
If you want to understand how to harness the buying power of the next generation of consumers, listen in and fasten your seat belt.
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First there was CPG marketing. Brands like P&G and Kroger developed deep data insights into consumer behavior through database marketing which led to personalized communications based on predictive consumer behavior. In sports there was Money Ball which applied the concepts of data and predictive analytics to performance, and it changed the way sports is managed. At the same time, esports, video gaming, and competitive gaming left the basements of millions of households worldwide and became part of our living rooms, our recreation, and our lives. Then came Machine learning and AI which allowed us to apply big data and predictive analysis to highly complex and predictive one-to-one communications. These worlds have now collided and there is no going back.
Today we will explore the world of esports and competitive gaming and why brands are chasing the elusive gaming consumer. We will also see how the power of ML and AI is being applied to bring a confluence of branding, entertainment and commerce using big data and analytics. Some of the topics we will explore will include:
All Marketing is Multicultural Marketing
Podcasting: Why it is Everywhere You Need to be
Super Bowl Ads Without a Super-Sized Budget
Keeping Up With Rapidly Evolving Marketing Regulations
What is Happening to DEI in Marketing?
Is CGI+AI a Match Made in Heaven?
Why Customer Service Deserves More Respect
Adapt or Die: The Future of Email
Do B2B Marketers Really Care About Branding?
The Past and the Future of Branding
Multicultural Marketing Goes Mainstream
A Maverick’s Life in Marketing Data
On a Mission to make you Remarkable
Business is Here to Serve, to Respect, to Make the World Better
The Founder of Quantifiable Loyalty
Why The Future Does Not Fit the Containers of the Past
Life Lessons From a Legendary Direct Marketer
Wrote the Book on Marketing Channels
Shattering the Advertising Glass Ceiling with Marketing Legend Shelly Lazarus
A Victory Lap for Marketing Innovation in 2022
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The Power of Storytelling
The Marketing Secrets Show
Liberty Spenders
The Influence Factor by The Influencer Marketing Factory
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold