WVU Marketing Communications Today
Business:Marketing
If you thought you understood consumer branding, think again.
If you thought that gaming was for kids, think again.
If you want to understand how to harness the buying power of the next generation of consumers, listen in and fasten your seat belt.
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First there was CPG marketing. Brands like P&G and Kroger developed deep data insights into consumer behavior through database marketing which led to personalized communications based on predictive consumer behavior. In sports there was Money Ball which applied the concepts of data and predictive analytics to performance, and it changed the way sports is managed. At the same time, esports, video gaming, and competitive gaming left the basements of millions of households worldwide and became part of our living rooms, our recreation, and our lives. Then came Machine learning and AI which allowed us to apply big data and predictive analysis to highly complex and predictive one-to-one communications. These worlds have now collided and there is no going back.
Today we will explore the world of esports and competitive gaming and why brands are chasing the elusive gaming consumer. We will also see how the power of ML and AI is being applied to bring a confluence of branding, entertainment and commerce using big data and analytics. Some of the topics we will explore will include:
Event Planning During the Current Health Crisis
Social Media Isn't a Magic Bullet
2 Million Miles Later - Tales From a Life-Long Entrepreneur & Market Researcher
Crisis Ahead
You can do more than Survive: Crisis communications in the age of crisis
Creating IMC campaigns amidst COVID-19
Why diversity in the communications industry is critical
Concept Development in IMC: Nothing Just Hits You Out of the Blue
Marketing Transformation by Fire: How change is driving true buyer centricity
Is Influencer Marketing still relevant today?
Virtually Relevant: How to Produce Large Scale Public Gatherings Online
Print Media Isn’t Dead (But Sometimes It Feels Like it)
From IRL to URL: Connected Communications for College Students
Trends in Digital Media, and How Does a 132-year-old Brand Stay Relevant?
How Does Travel and Tourism Survive the Coronavirus Crisis?
How Advances in Behavioral Science inform Effective Communication
How does a 67 year old seasonal brand like PEEPS® expand its target and not alienate its core consumers?
The Yin and Yang of Positioning and Branding
Big Data, Big Tech, Big Measurement - How the complexity of measuring media balances art and science.
The New Normal: Advocacy Communications in the Midst of a Global Pandemic
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