Marketing with Burlington Press
Business:Marketing
There is no doubt that we live in the Internet age. Phone calls and in-person meetings have been replaced by email, instant messaging and Zoom conferences.
So you might think that the digital age and the embrace of technology would have been the final death knell for direct mail, but there has been an interesting resurgence in the world of direct mail marketing. And, ironically, the Internet has helped to create the current rise.
The sensory overload created by the information superhighway has caused many consumers to simply ignore the contents of their email inboxes, scouring dozens of messages in a matter of minutes and trashing all but the most critical.
Business owners and marketers that want to break through the noise of the Internet, so they can be heard, need to hit their customers where they live — literally. There is no better way to accomplish that goal than with a great direct mail marketing campaign.
Read more: https://burlingtonpress.com/2021/07/31/why-and-how-savvy-marketers-still-use-direct-mail-in-the-age-of-the-internet/
Balancing the Scales: Customer Acquisition vs. Customer Retention
10 Reasons Why You Should Be Using Promotional Products in Your Marketing
Is AI Threatening Your Brand’s Authenticity?
How to Market to Millennials: Engaging a Generation that Values Authenticity
The Neuroscientific Edge: Why Print Marketing Triumphs Over Digital Marketing
The Importance of Embracing Diversity in Content Marketing
The Symbiotic Relationship Between Small Businesses and Nonprofit Organizations
The Importance of a Well-Crafted, Professionally-Designed Logo
How to Win Your Election: A Guide to Political Marketing and Strategy
Achieving Success with Data-Driven Marketing
Cultivating an Inclusive Marketing Strategy
Leveraging Testimonials to Market Your Business: A Guide to Authentic Promotion
11 Ways To Create Local Landing Pages That Rank
7 Psychological Impacts of Storytelling in Marketing
The Dark Allure of Negative Political Ads and Mailers: A Deep Dive into Their Effectiveness
Marketing and Design Style for Political Campaigns: Crafting A Winning Message
10 Tips for Leveraging AI to Craft Compelling Marketing Copy
10 Unique Benefits of Choosing a Local Apparel Decorator
7 Reasons Your Business Needs a Mobile-Friendly Website
8 Reasons Why Professional Graphic Design is Worth the Investment
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
Better Advertising with BTR Media
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom