Carolyn Patrick dropped by for a conversation about one of my absolute favorite topics—niche marketing. Carolyn’s a seasoned consultant and non-executive director hailing all the way from Australia, bringing a wealth of experience in customer brand and marketing across diverse industries like banking, wealth management, insurance, retail, and government.
To explain why she thinks it’s crucial for businesses to identify their niche Carolyn shared a personal story of working with specific niche markets like the police and emergency services, highlighting the power of understanding your audience to tailor messaging and develop products and services that truly resonate. She emphasizes the importance of connection and the ability to get into the heads of your customers for high retention rates.
982 Everyone is a Storyteller
#981 Selling on Amazon
#980 Adapt Your Sales Process to Your Customer's Personality
#979 Commit to LinkedIN
#978 Finding the Right Marketing Partner
#977 The Four "C"s of Accountability
#976 Find the Best Solution
#974 - A New Approach to PR
#973 - The Three Truths of Marketing
#972 What Drives Your Passion
#971 Influence Marketing
#970 A.I. Powered Video
#969 Don't be Afraid of SEO
#968 Start with a Process
#967 Get Rich Quick.
#966 Irrelevant Competitors
#965 - Discover the Secret to Getting a Customer to Yes
#964 Improve Landing Page Content
#963 Match Your Strategy to the Stage of Your Business
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