Today, companies want you to believe that they are not just selling a car, shampoo, or a pair of jeans, but rather they are fighting for gender and racial equality in an attempt to connect with millennials who are willing to spend more money on socially conscious products. Brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising.
Companies want consumers to believe that this is not simply about commercial gain rather, openly advocating for social issues is a communication of what the company stands for.
But what happens when people who work for these companies have a very different lived experience of the brand. Are companies that espouse values of inclusion, diversity, and equality walking the talk? Or is this just more woke washing? On today’s episode, inclusion experts and consultants Erin Dowell and Marlette Jackson will share the signs your company and even you might be engaging in woke washing and what the costs of this are. Also, we will address what you and your organization can do to get real about equality.
Eve Rodsky – How To Find Greater Meaning In Life And Work
Michelle King – Do You Trust Your Workplace?
Minda Harts - How To Write A Book That Gets Published
Michelle King – How To Close The Graduate Skill Gap
Michelle King - How To Advance At Work Without Losing Yourself
Charlie Sull: Is Your Workplace Toxic?
Aneeta Rattan & Lily Jampol: Feedback - What’s Really Holding You Back At Work
What Not To Do This International Women’s Day
Lanaya Irvin: Who Benefits from DEI?
Emma Codd: While We Love Hybrid Working, We Can’t Ignore The Costs
Sarah Wittman: Why Changing Jobs, Changes How You See Yourself
Dr Michelle Harrison – Why Progress For Women Leaders Has Stalled
Lisa S. Kaplowitz – The Five Ways Women Lose Themselves Trying To Fit Into Workplaces
Dorie Clark – How To Change Your Career And Find Meaning At Work
Lily Zheng: The Three Reasons DEI Efforts Fail – Fatigue, Backlash and Denial
Colleen Ammerman: 3 Workplace Biases That Derail Midcareer Women
Laura Bates: How To Fix Systems Of Inequality
Dolly Chugh: How To Confront Whitewashed Histories
Political Masculinity: Why Women’s Rights Are Under Attack - Susanne Kaiser
All Talk and No Action: Why DEI efforts are falling short - Ann Francke
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