Today, companies want you to believe that they are not just selling a car, shampoo, or a pair of jeans, but rather they are fighting for gender and racial equality in an attempt to connect with millennials who are willing to spend more money on socially conscious products. Brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising.
Companies want consumers to believe that this is not simply about commercial gain rather, openly advocating for social issues is a communication of what the company stands for.
But what happens when people who work for these companies have a very different lived experience of the brand. Are companies that espouse values of inclusion, diversity, and equality walking the talk? Or is this just more woke washing? On today’s episode, inclusion experts and consultants Erin Dowell and Marlette Jackson will share the signs your company and even you might be engaging in woke washing and what the costs of this are. Also, we will address what you and your organization can do to get real about equality.
Jennifer Fountain: What it is Like to Transition at Work
Adrienne Lawrence: Beating Workplace Sexual Harassment
(SPECIAL EPISODE) Dr. Ken Duckworth: How To Manage Your Mental Health
Liz Elting: Women Stepping Up To Lead In The COVID-19 Crisis
Julia Stern: The Problem With Pronouns
Caroline Criado-Perez: Invisible Women
Nikole Hannah-Jones: The 1619 Project
Minda Harts: The Racial Empathy Gap
Melinda Harrison: How To Manage A Career Change
Verna Myers: Leading Through Crisis
Dr. Monique W. Morris: The Criminalization of Black Girls in School
Special Episode: Michelle King Tells Her Story
Pat Mitchell: How to Become a Dangerous Woman
Darnell Moore: On Being Black In America
Amanda Goodall: Asking for a Pay Rise Won’t Close the Pay Gap
Sarah Sutton: The One Thing That Makes Workplaces Work For Everyone
Rebecca Sive: How To Vote Her In
Tayo Rockson: Use Your Difference To Make A Difference
Gina Rippon: The Gendered Brain
Elena Favilli: If You Can See It, You Can Be It
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