Today, companies want you to believe that they are not just selling a car, shampoo, or a pair of jeans, but rather they are fighting for gender and racial equality in an attempt to connect with millennials who are willing to spend more money on socially conscious products. Brands have started using progressive values as a marketing ploy and are appropriating social activism as a form of advertising.
Companies want consumers to believe that this is not simply about commercial gain rather, openly advocating for social issues is a communication of what the company stands for.
But what happens when people who work for these companies have a very different lived experience of the brand. Are companies that espouse values of inclusion, diversity, and equality walking the talk? Or is this just more woke washing? On today’s episode, inclusion experts and consultants Erin Dowell and Marlette Jackson will share the signs your company and even you might be engaging in woke washing and what the costs of this are. Also, we will address what you and your organization can do to get real about equality.
Katia Beauchamp and Ann Rosenberg: Equal Pay (Part 1)
Wade Davis: The Impact of Toxic Masculinity
Katty Kay: Ditching the 'Good Girl' Routine
Arianna Huffington and Jennifer Breithaupt: Do Less and Achieve More
Faye Raincock: Preventing Online Harassment
Saadia Zahidi: Closing the Gender Gap
Sarah Jessica Parker: Getting Started
Justin Baldoni: Man Enough?
Dr. Christyl Johnson: Women in STEM
Nate Hurst: Women Driving Innovation
Jeannie Mai: Fighting Human Trafficking
Mika Brzezinski: Knowing Your Value
Zoe Saldana: Diversity in Hollywood
SHE Innovates - Trailer
Create your
podcast in
minutes
It is Free
The Modern West
Just Dumb Enough Podcast
Voices of Misery Podcast
House of Whimsical Terror
Stuff You Should Know
Timcast IRL