Research Methods: Discrete Choice Experiment - An Introduction

This episode is dedicated to the method called Discrete Choice Experiment (aka Discrete Choice Conjoint). I explain how the method works and what you should take care of in your research. We applied this method in several studies, the most popular is on the Social Costs of Digitization: https://www.researchgate.net/publication/334696659_Digitization_at_Any_Cost_Willingness_to_Trade_Efficiency_for_Organizational_Human_and_Relational_Costs

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