The Children‘s Media Conference
TV & Film
In a world where digital dominates but kids have an ever-expanding app store of choice, come and hear principles for successfully designing a digital product for kids.
Presented by Pete Maginn, The Pineapple Lounge and Lloyd Mason, Sky
Sky has always been at the forefront of innovative broadcasting, and the Sky Kids app is no exception. Offering high-quality, popular and age-appropriate programming was key, but the challenge was ensuring the platform was interactive, fun and easy to use while providing parents with peace of mind. The Pineapple Lounge got on board ahead of launch and embarked on a unique research process with a philosophy that a constant, rotational dialogue with the target audience – 3–9 year olds – was central to the app’s success.
The research has generated two strands of insight, both of which have been instrumental in the app’s development:
The research reveals some integral principles for successfully designing a digital product for kids.
CMC 2019 - Research - Social Media and Gaming - Good or Bad for Kids?
CMC 2019 - Research - Diversity in UK Kids’ TV
CMC 2019 - Research - Co-viewing, Co-playing, Co-everything
CMC 2019 - Research - Gaming Grannies
CMC 2019 - Research - HEIHEI, Disrupting Younger Kids Media Provision in New Zealand
CMC 2019 - Research - Screenage Kids
CMC 2019 - Research - What Children’s Content do Facebook, Amazon, Apple, Netflix and YouTube Want?
CMC 2019 - Changemaker - Sapphire
CMC 2019 - Changemaker - Noga Levy-Rapoport
CMC 2019 - Creative Keynote: Horrible Histories & Changemaker: Sapphire
CMC 2019 - Opening Keynote: Nadiya Hussain & Changemaker: Noga Levy-Rapoport
CMC 2019 - Gambling and Gaming: What’s the Difference? What’s the Harm?
CMC 2019 - Changemaker - Harrison Gunn
CMC 2019 - Changemaker - Euella Jackson
CMC 2019 - Changemaker - Ruda Santos
CMC 2019 - Changemaker - Finlay Pringle
CMC 2019 - Changemaker - Dan Lawes
CMC 2019 - Changemaker - Brandon Relph
CMC 2019 - Changemaker - Alvin Owusu
CMC 2019 - The Last Word
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