In this episode Hansa Bhargava shares how mothers use digital to search to seek out their health information and how this differs for sub-segments of the Mum market. Hansa highlights how WebMD, a health information platform with approximately 76 million monthly users each month, builds trust and she shares tips on how brands can develop deeper relationships with parents.
For the show notes head to: https://marketingtomums.com.au/podcast/ep13_hansa_bhargava_how_mums_search_for_health_information/
32. Creating Winning Content with Andrea Scalzo Yi
31. Marketing to Working Mothers with Kate Christie
30. Emerging Asian Markets with Roshni Mahtani
29. Marketing to Indian Mothers with Anoushka Gungadin
28. Finding opportunities in a global crisis with Katrina McCarter
27. Marketing to Pregnant Women and New Mothers with Dira Barnes
26. Marketing to women over 50 with Alison Bryant
25. Key Success Factors in 2020s with Katrina McCarter
24. The disruptive sharing economy with Tim Wise
23. State of Motherhood with Jill Koziol
22. Innovation with Kate Torgersen
21. The Rise of Voice with Kath Blackham from VERSA
20. Growth in International Markets with Dannielle Michaels from b.box
19. Human to Human Marketing with Angela Henderson
18. Building deep connections with mums with Stevie Angel and Nadia Tucker from Active Truth
17. Major Mum Trends with Katrina McCarter
16. Mums changing media and technology behaviours with Melissa DeCesare
15. Grandparents Influence with Patty David
14. How Mums Shop with Wendy Liebmann
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield