Anti Diet Content Creation & Communication with Kirsten Maier

In this episode, Kirsten shares her career trajectory to becoming an anti-diet content marketer and dietitian, how can find our target audience and engage and connect with them, understanding the beauty of imperfect content marketing, how testing and tracking our content engagement can help us do better, why we don’t have to be on all the platforms to be efficient and effective content marketers, how we can thoughtfully integrate social justice ideas into our content, the concept of values priming and how we can connect with others through intrinsic values.

 

Here Fi and Kirsten speak about:

• Kirsten’s career pathway; from working as a journalist for 20+ years, to returning to study to become a dietitian, to establishing herself as an anti-diet content marketer and dietitian. 
• How we can begin to start finding our target audience – a key part for anybody looking to get strategic in their marketing work!
• Beginning to communicate foundational ideas and embracing imperfection when testing out new things.  
• Engagement; what it really means to ‘engage’ and how we can connect genuinely and meaningfully with our target audience.
• The importance of having a consistent anti-diet message.
• Why testing, monitoring and tracking how others respond to our content online allows us to shift and be flexible and do better work and how go-to topics and things like content calendars and content planning can help us feel less overwhelmed.
• Facebook, Instagram, Twitter, TikTok, LinkedIn, Snapchat, Pinterest and your business website / blog – there are so many! Kirsten gives her insight into how you know which platforms you should be using! Plot reveal; you don’t have to be on them all (PHEW).
• More on embracing imperfection in our content marketing and tips for people who feel anxious about getting up close and familiar with imperfection and their own personal blooper reel.
• How we can be thoughtful about integrating social justice ideas into our content creation. 
• The concept of ‘Values Priming’ and how we can connect with the intrinsic values of other people, genuinely and strategically, in our marketing. 

 

As mentioned in the podcast:

• The Transtheoretical Model or Stages of Change Model by Prochaska & DiClemente.
• Body Liberation Photos with Lindley Ashline

 

More about Kirsten: Fi to input

Kirsten is a wearer of many hats.

Anti diet dietitian. Anti diet content marketer. Digital projects manager for an eating disorder organisation.

What ties all of these roles together is her deep sense of purpose to bring down diet culture and help folks heal their relationship with food and body.

 Kirsten’s anti diet work started during her dietetics studies (2015-2019) and as a former journalist and with a 15+ year career in marketing and communications, Kirsten used her writing background to gain work experience creating content for several Non Diet Dietitians in Australia, New Zealand and the UK.  Regardless of which hat Kirsten is wearing, she is determined to make a meaningful contribution towards dismantling diet culture and creating connected, inclusive communities.

 

Connect with Kirsten:

Website

Instagram