The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.
Who is your business plan for? I know that sounds like a simple question, but it’s not really. As a business owner, it’s important to have a business plan that guides your operations. But sometimes you also have to produce one for other people. And those different audiences are going to want different things from your plan.
For example, if you’re trying to get a bank loan, the banker is going to want to make sure that all the numbers add up. They’re also going to want to see that you have clearly thought through what could go wrong and how you’re going to pay back that loan even if things don’t turn out quite the way you expected.
Conversely, investors are not going to be as interested in the numbers. What they want to see is a really clear explanation of what your business idea is, whether or not you have any customers, and what are the skills of the people behind the idea. And finally, if you are just writing this business plan for yourself, make sure that you spend the bulk of your time focusing on the action plans and the milestones that will tell you you’re heading in the right direction.
#899 Managing Good and Bad Stress
#898 Discover Productivity Hacks
#897 I Wrote a Book
#896 Build Trust by Letting People See the Real You
#895 Don’t Write Bad Blog Posts
#894The Strategy of Good Web Design
#893 The Human Factor
#892 Convey Meaning with an Image
#891 What to Do With Your Book After It is Published.
#890 What Type of Networking Animal Are You?
#889 Do you Know What a Customer is Really Worth?
#888 The Future of Content Marketing
#887 Improve Your Closing Rate
#886 I am my Brand
#885 Simple Tricks to Improve Your Public Speaking
#884 Google Can’t Read
#883 Maybe You Should Buy a Business
#882 Improve Your Listening Skills
#881 Hop Into the Mailbox
#880 Stop Spiraling Toward Burnout
Create your
podcast in
minutes
It is Free
The Power of Storytelling
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
The Marketing Architects
The Marketing Secrets Show
Marketing Made Simple