Big Screen Symposium & Script to Screen
TV & Film
What stories do you need your production materials to tell? Defining EPK, B-Roll, BTS, Featurette, Making-of, Fan Service Videos, Partner video promos etc. The power of BTS stills & video for building engagement. How to be smart with tight resources. What decisions to make before going on set? Connecting your publicity stories to your main story.
In this session, EPK, BTS, OMG, publicist and founding member of the Aotearoa Screen Publicists Collective Courtney Mayhew spoke with photographer Kirsty Griffin, writer/director Todd Karehana and Selwyn Kumar a Social and Digital producer at TVNZ about Smart Strategies for getting all the materials for all media on set.
This Podcast is part of The A-Z of Screen Publicity workshop sessions. The two-day workshop was run by Script to Screen in partnership with the Aotearoa Screen Publicists Collective (ASPC) and was held on 7 & 8 May 2021 in Auckland.
Big Screen Symposium 2020: A conversation with Finola Dwyer on the making of Brooklyn
Big Screen Symposium 2020: Case Study with Sam Kelly and Vicky Pope - Savage
Big Screen Symposium 2020: In Conversation with Scott Ryan - Mr In-between
Big Screen Symposium 2020: NZ On Air Address
Big Screen Symposium 2020: Panel Discussion - Indigenising the Workflow
Big Screen Symposium 2020: Writing Masterclass with Sophie Henderson - Thick and Thin Skin
Big Screen Symposium 2020: Masterclass with Arielle Kilker - Storytelling for the docuseries format
Big Screen Symposium 2020: Masterclass with Sebastián Lelio - Filmmaker and Spectator
TAKING YOUR FILM TO AUDIENCES IN A COVID WORLD
Embracing the Meme: Harnessing the power of fans to increase your reach
Don‘t Give up on your Dream Soundtrack
Building a Slate you Believe in
Late Night TALK with Jessica Hobbs
COFFEE AND PUBLICITY: Getting the best out of an hour with a publicist
PERSONAL BRANDING: Making Authentic Connections with your Own Audience
HELLO WORLD: Getting the Temperature of America as the World Re Opens
EMBRACING THE MEME: The Importance of Engaging with Fans (and how nz productions can be better at it)
THE DIGITAL MARAE: Making Sure Your Sh*t is Valid on Social Media
MAPPING AOTEAROA’S MEDIA LANDSCAPE IN 2021: Why We Need to Think Outside the Box in Order to Get Cut-Through
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