Episode 178 - A Great Football Coach, A Great Personal Brand
Deion Sanders.
Coach Prime.
Great football player and baseball player back in the day. And now he's a great head college football coach at the University of Colorado Boulder.
He's a great personal brand, too.
He's not afraid to speak freely and frequently. He's always in the headlines, always on social media, always in the news, always on our minds. And because he's such a strong personal brand, his words carry weight.
He has a huge impact on all of those around him.
Me, you, all of us can be like Coach Prime.
We just have to speak up, put ourselves in front of the camera, share our knowledge and expertise with our followers and fans, and be conspicuous in our presence whatever we do, wherever we go.
That's how to be like Deion Sanders.
That's how to have a winning personal brand.
Create Content Constantly
Everybody is Important
Are You Trending?
The Importance of Listening on Social Media
Don't Let the Grass Grow Under Your Feet on Social Media
The Golden Rule on Social Media
Collaboration is Music to the Ears of Your Audience on Social Media
The Importance of Authenticity on Social Media in the Fake News Era
If You Snooze, You Lose on Social Media
March to the Beat of Your Own Drum on Social Media
Video Killed the Marketing Star
Do Things the Opposite Way on Social Media
Lead Your Own Tribe
What Marketers Can Learn from Taylor Swift
A Copywriter is Like a Performance Artist
Social Media is a Marathon
Don't Work in a Vacuum
Does You-Know-Who Tweet Better Than You?
Red Tape and Social Media
Like an Ice Cream Truck on Social Media
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