Wondering how to write cold emails that get you featured?
Do you need more authority in the market?
So you have a great product, but the problem is that the majority of people don't know you yet.
Aside from a couple of testimonials, you want to create some buzz around what you do, and the best way to do it is by getting your brand featured on print or online magazines.
But the thought of hiring a PR firm can be scary. You don't want to spend thousands of dollars in the hopes that you get a couple of articles talking about you.
So here's a simple step-by-step process that will help you get your brand message out there.
The first thing you need to do is finding the right press outlets in your niche. Each niche will have several blogs, magazines, and channels you can contact.
But wait a minute! Before contacting them, you need to have a list of reasons why they should write about you. The best way to do it is to come up with several stories that talk about your product (or service) in an inspiring way. Every product can have several stories covering different angles.
Now it's time to write your first cold emails to reporters and journalists, but it's not the right time to pitch yet. The first message is a way to build rapport. Talk about their past articles, show interest in their work. Tell them that you will share their work with your network (and actually do it).
Once you initiated the relationship, you can introduce your product and pitch it with the stories and the angles. If you have done this process correctly, you should have a list of reporters in your niche and a series of potential articles that talk about you and your brand.
470: How To Sell A Product - 3 Practical Tips
469: The most important skill to improve your life
468: How to Build Financial Freedom with Robert Gill
467: How To Make The Perfect To-Do List
466: How to build up a CRM that stands out with Jeroen Corthout
465: 4 Ways To Increase Brand Awareness (FREE!)
464: The One GAME-CHANGING Mindset Shift You Need
462: How to Keep a Positive Mindset During a Lockdown
461: The Secret Habits Of Successful People
460: A Few Extremely Easy Sales Tips
459: From Working in Finances To Becoming a Life Coach with Rory Douglas
458: What To Do When You’re Feeling Unproductive
457: How to Build a Powerful Personal Brand in 2020
456: Scaling Your Business During COVID-19 | Is It The Right Time?
455: How To Scale Your Business with Nick Bradley
454: Interview with Sam Bakhtiar
453: The Hidden Value of Content Creation with Derek Clelan
452: How to Create Highly Effective and Long-Lasting Websites with Anne Stefanyk
451: The TRUTH About Online Business & Entrepreneurship!
450: Don't Start A Business Until You Watch This with Rich Rudzinski
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money