56: Build Your Social Capital with Mfon Akpan

Mfon Akpan is an Assistant Professor of Accounting at Methodist University. He’s also the author of ten books and three audiobooks on business, technology, and innovation. We talk about virtual reality’s influence on today’s businesses, why social media is crucial for business success, and the Eisenberg Earned Media Value Index. 

 

Timestamps

[00:42] Mfon’s journey from finance into being a professor and an author 

[04:22] The common thread in most of Mfon’s books 

[07:35] Summarizing Mfon’s book: A Hitchhiker’s Guide to Virtual Reality

[12:11] Practical examples of virtual reality’s influence in modern businesses

[14:51] Verizon’s plan to save lives using mixed reality

[15:28] The future of social media for businesses

[17:31] Why social media is crucial for business success

[18:13] How to measure social media effectiveness

[19:52] The Eisenberg earned media value index

[26:35] What is social capital, and how can it benefit your business?

[28:14] How much of your marketing budget should go into social media?

[31:20] Social media campaigns and earned media

 

Links and Resources

Mfon’s LinkedIn Page

Mfon’s Website

The Hitchhiker’s Guide to Virtual Reality

Mfon’s TEDx Talk

Steve Preda’s Book: Buyable

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https://StevePreda.com