Kelly Goetsch: Commercetools coined the term ”Headless Commerce” in 2013. What it meant then, and what it means today.
Commercetools is taking a fascinating approach to enabling digital commerce. They are referred to as a true cloud, headless commerce platform, providing the building blocks for the new digital commerce age. Those building blocks are 350 consumable APIs that let you build anything commerce experience you want!
Fun fact, they coined the term "headless commerce" in 2013, long before it was as popular as it is today.
Examples of brands that use Commerce tools are Audi, Tiffany & Co, Universal Music, Carhartt, and many more. Plus mutual brands with Bold such as Harry Rosen who leverages their suite of API's with Bold Checkout and other technologies to really create something special. Shameless plug, but definitely check out HarryRosen.com when you have a chance.
It's a fascinating conversation that I think everyone will learn something from. Enjoy!
Some of the topics we discuss are:
Jason Greenwood: ‘Stealth commerce’ and the future of purchase automation.
Andrew Maffettone: Expanding the reach of ecommerce brands
Chase Clymer: From strategic design to Shopify-powered sales machine
Yasmin Nozari: Discovering the “a-ha” moment in customer data
Mate Prgin: Is your store compliant with global data privacy laws?
Richard Kestenbaum: What metrics matter for ecommerce brands today?
Patrick Campbell: Revenue optimization strategies for high-growth subscription brands
Jill Dunn & Carlene Higgins: The breakthrough moment in beauty
Elizabeth Buchanan: How to ’seize the transaction moment’ and unlock hidden revenue.
Andrew Forman: Disrupting the discount with high-converting donation incentives.
Adii Pienaar: On building Cogsy, “Your Extra Head of Inventory Operations.”
Kelly Vaughn & Rhian Beutler: How two women are revitalizing gift cards, and why it might save your holiday shopping season.
Kathleen Booth: Is your store losing money to poor coupon-code hygiene?
Jason Cottrell: Delivering well-executed commerce in a digital-first landscape
John Williams: Driving digital experiences for the most innovative brands in the world
Cody Wittick: What's the biggest mistake you can make in influencer marketing?
Paul do Forno: Driving the transformation with opportunities for scaling digital and B2B brands
Harley Finkelstein: Breaking down barriers for independent retail
Chris George: The voice of the Subscription industry
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