GRIT: The Real Estate Growth Mindset
Business
In 1987, Erica started working for a magazine where she worked her way up from opening the mail to being editor-in-chief. Years later, she bought this magazine from her boss only to be hammered by major players in the industry. Her business went down in flames and she was in $750,000 debt. But this didn’t stop her and she daringly decided to start a new magazine. Two years went on and her publication proved to be a great success - this was when she was dubbed as “The Magazine Lady”.
One of her clients was a realtor and an ad she made for his marketing resulted in a $10 million deal. This paved her way into the real estate world. Her passion for professionalism and education led her to take up a master’s degree in real estate. She was one of the first people to hold this title in the country.
Today, Erica is the broker/owner of the Ramus Realty Group with multiple awards under her name. She is currently the 2021 President Elect of the Reading Berks Association of Realtors. Aside from these, she is also active in the community and her family hosts exchange students to live with them from all over the world.
In this episode, we talked about:
(05:41) Why Erica refers to her brokerage as “fiercely independent”
(09:51) How a Masters Degree in Real Estate helps you understand the business at a different level
(11:58) Which tech stack her brokerage uses for lead generating, tracking and contract to close
(16:41) How being in production helps Erica inspire her agents
(18:00) The strategy that resulted to having the best August, September and October in 13 years despite COVID
(20:34) How to best motivate agents to keep dialling
(22:29) The story behind “The Magazine Lady”
(25:53) How Erica got started in real estate
(28:12) How to have work-life balance and still have time to give back to those in need
(29:39) What is Erica’s advice for those starting in real estate business
(34:27) The importance of contributing to a higher purpose
To get in touch with Erica, visit the websites below:
www.Ramusrealty.com
www.ericaramus.com
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Episode 123: Building a Successful Team By Pouring Into People with Jake Rockwell
Episode 122: Using Technology to Get Back to the Human Side of Business with Justin Benson
Episode 121: Powering the Real Estate Industry Through Building Wealth with Brett Tanner
Episode 120: What it Takes to Become a Million-Dollar Listing Agent with James Harris
Episode 119: What it Means to be a Team-Centric Brokerage with Ron Rocz
Episode 118: Maximizing Your Potential And Gearing Up To Excel In Real Estate With Ryan O’Neill
Episode 117: From an Agent’s Assistant to a Successful Team Leader with Trey Willard
Episode 116: The Unexpected Impact of Teams with Verl Workman
Episode 115: Business Lessons From Mountain Climbing with Mike Novak
Episode 114: How to Step Out of Production to Scale Your Real Estate Business with Andrew Lewis
Episode 113: Why We Must Celebrate Our Failures with Hannah Bettenhausen
Episode 112: The Current Real Estate Industry Challenges and the Role of Agents With Colton Lindsay
Episode 111: How to be Nice And Still Crush it in Sales with Barry Jenkins
Episode 110: How The Right Systems Help Teams Prosper in The Midst of a Recession with Jamie Bledsoe
Episode 109: Falling in Love With Real Estate with Monica Reynolds
Episode 108: The Healthy Side of an Economic Downturn with York Baur
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