Core values are powerful. But core values driven by purpose are unstoppable! Today we are going to take a deep dive into an entrepreneur who has built not one but two highly successful businesses by not just living core values but tying purpose and giving back into the daily routines of the company.
And their results have been extraordinary!
Our guest today: Jay Wilkinson, Founder of Firespring, Bloom Growth & Do More Good Movement
Firespring—a Nebraska-based Certified B Corporation featured by Inc. Magazine as one of the Top 50 Places to Work in America.
His TEDx talk on company culture has more than 1 million views. Currently, Jay leads the Do More Good Movement —an organization he founded in 2018 to help save capitalism.
Jay appears on CNN and other news outlets discussing the important role that purpose-driven companies play in the U.S. economy.
Problem:
Story:
One person- volunteering wasn't their thing. Ended up parting ways
Volunteering creates an issue that you don't have someone's back as you defer work to another person.
Challenge today? Why is this difficult to do?
Aside from core values- tied to their purpose statement. A major part of the company ethos.
Core values (15 years)
Why is this important to the company?
Came from experience as a kid. Spending time volunteering and sharing the value with the people he works with.
How it correlates to the business. Servant leadership mindset. They serve mostly non-profits. The could not serve their clients without walking the talk.
Rick’s Nuggets
How do we solve the problem?
Let’s start with Interviewing for Purpose Alignment
Jay’s Formula:
Power of 3
Volunteer hours- paid time off during work
Uplifting community
Quarterly conversations
Cover Anti-values- the act
How to identify it in the interview
The company is powered by purpose
Values hall of fame
Rick’s Nuggets
Key Takeaways that the Audience can plug into their business today! - (Values from guest)
Guest Links:
LinkedIn: Jay Wilkinson
Companies: Firespring Do More Good Bloom Growth
Host Links:
LinkedIn: Rick Girard
Company: Intertru
Book: Healing Career Wound
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