As you drive down the road, you have to be ready to make small adjustments. The same is true for your marketing.
This week's guests, Sharyn and Hank Yuloff, think you need to stop thinking about your marketing as if the plan was carved in stone. Instead, you should view it as a path that will need to be adjusted along the way.
You need to keep your hand on the wheel, so you can make the small changes to your program as conditions change.
#661 - More than One Reason to Buy
#660 Segment, Segment, Segment
#659 Start in the Middle
#658 Go Negative with Your Blog Titles
#657 Social Media is Personal
#656 Kiss Your Email
#655 Let Your Goals Flow
#654 Don‘t be afraid of Negative Reviews
#653 Why No One Reads Your Content
#652 Company Culutre
#651 Overworking and Under-earning
#650 Humanize Your Facebook Page
#649 The Networking Quest
#648 Add a Caption to Instagram
#647 Find a Peer Group
#646 Dumb it Down
#645 Energy Management
#644 Cash Management
#643 Your Voice is Your Instrument
#642 Who is Your Blog For?
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