As the highest-ranking non-Korean executive at Hyundai Motors headquarters, Frank Ahrens spent three years gaining an insider's perspective on Korean corporate culture. In his new memoir, "Seoul Man," Ahrens recounts the ups and downs of his journey as an American trying to acclimate to daily life in Korea and to working life inside one of the country's top chaebols.
We talk with Frank this week about his experiences joining Hyundai and his new book. Frank became a director at Hyundai Motor in 2010 and was promoted to Vice President of Global Corporate Communications two years later. He created the company’s first English-language corporate media site, including a blog and Twitter feed, and helped establish the company’s first public relations operation in the Middle East in Dubai.
Korean American Day 2016: Chef Rachel Yang
[Rebroadcast] The Cleanest Race: An Interview with Author B.R. Myers
Look Back, Look Forward: Predictions for the Korean Peninsula
North Korea's House of Cards: Understanding the Kim Jong Un Regime
Korean American Day 2015: NHL Star Jim Paek
Korean American Day 2015: Olympic Skier Toby Dawson
Examining the Korean Economy
Talk to Us in Korean: The Mavericks of Teaching Korean Online
The Kim Monarchy: Reframing Political Legitimacy in North Korea
From K-pop to Kimchi: The Korean Cultural Center Brings Hallyu to DC
A Tale of Courage from the "Forgotten War"
The Human Rights of Korean Family Reunions
Presidential Summits: A Diplomat's Perspective
Friends of Korea: Witnessing Korea's Transformation
Setting an Example: The German Case as a Model for Korean Reunification
20 Years Combatting Tuberculosis in North Korea
Prospects for "Vitalizing" NGO Work in North Korea
Seismology and Mt. Baekdu: Science Diplomacy in North Korea
Looking Back on Four Years of U.S.-Korea Relations
Chinese PLA Media Commentaries on North Korea: Going Rogue or Staying on Script?
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