79: Ignite the 4 Dimensions of Your Events with Don Neal

Don Neal is the Founder of 360 Live media, an award-winning event strategy, marketing, and design agency that helps associations maximize the impact of their events. We talk about the reasons why people attend events, the rise of the experience economy, and the effectiveness of a premium pricing strategy.  

 

Time Stamps

[00:30] Don Neal's entrepreneurial journey

[01:35] The scary aspects of Don’s entrepreneurial quest

[02:37] The building of a strategic business plan

[05:01] Don’s experience with management blueprints

[07:05] How to emotionally detach yourself from your business

[09:51] The four dimensions and the six R's in Don’s management blueprint

[13:16] Reasons why people attend events

[15:22] The rise of the experience economy

[16:59] How 360 Live Media pivoted to virtual events during the pandemic

[19:25] How Don used trust to convince his clients to move with him to the virtual events space

[20:32] Premium pricing strategies and why they can be so effective

[23:16] Leading strategic change in associations

[28:01] How Don successfully sold his company

[30:51] Parting thoughts

 

 Links and Resources

Don's LinkedIn

360 Live Media

The Experience Economy by Joseph Pine

Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business

Complete the Buyability Assessment for Your Business

https://StevePreda.com