Today we're interviewing Aaron Hurst, the co-founder & CEO of Imperative, and the author of The Purpose Economy. Aaron has been wired to challenge the status quo from a very early age. He sees opportunity and potential in every direction, and by his own admission is a bit of a troublemaker. During Aaron’s childhood, he moved around a lot and, as a result, he developed the important skill of pattern recognition, a trait that has served him well throughout his entrepreneurial efforts. Early in Aaron’s career, he founded the Taproot Foundation, a pro-bono community of professionals who volunteered their time and expertise to helping mission-driven nonprofits with the marketing, PR, and other important services they need to achieve maximum impact. This community blossomed into a $15 billion marketplace.
Perhaps the most interesting takeaway was the power of purpose that emerged. Aaron would constantly hear about the sense of meaning the participants would feel from helping the nonprofit community. This theme continues today; Aaron and his team at Imperative are focused on unlocking and measuring the power of purpose inside of organizations, not only for the organization, but helping the individual employees inside of organizations to connect their individual purpose to the purpose of the organization. In 2014, Aaron published his book, The Purpose Economy, which predicts the next economic wave will be known as the Purpose Era.
Corey Michael Blake - CEO, Speaker, Storyteller
Gavin Armstrong - Founder & CEO of Lucky Iron Fish
Brian Walker - CEO of Herman Miller
Tucker Max - Author, Entrepreneur & Public Speaker
Della Simpson & Kari Brizius - CEO & President of Relan
Amelia Newbury - Chief Operating Officer, Authentic Leadership Institute
Boyd Tinsley - Violinist for Dave Matthews Band
Katie Burke - Vice President of Culture & Experience at HubSpot
Steve Hall - Founder & CEO of driversselect
Eric Severson Podcast Part II - Transparency In The Workplace
Brian Burkhart - President & Chief Word Guy at SquarePlanet
Adam Goodman - President & CEO of Goodmans Interior Structures
Courtney Klein - Co-Founder & CEO of SEED SPOT
Matt Altman - Co-Founder, Sportiqe Apparel
Matt Likens - Former President & CEO at Ulthera, Inc.
Kathy Sacks - Founder of COLEAP, Angel Investor & Advisor
Eric Severson - Former Co-CHRO & Senior Vice President, Gap Inc.
John Shufeldt, MD, JD, MBA, FACEP - Relentless Learning
Andy Sernovitz, CEO of GasPedal
Ray DelMuro, Founder, Refresh Glass: Home of the 10 Million Bottle Rescue Mission
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Reaching your Goals
Insights@work
The Wall Street Skinny
The Ken Coleman Show
David Goggins Motivational Speech