In 1948, William Boyd made a large bet on television, and on demographics. He had an idea that the first wave of the baby boomers -- kids born to newly affluent parents -- would be a large and untapped audience for the 66 "Hopalong Cassidy" movie westerns he'd starred in, so he bought the rights and sold them to TV stations that were starved for programming. He also made deals with dozens of consumer goods companies to market authorized Hopalong Cassidy merchandise, from wallpaper to cookies to roller skates with spurs on them, and America's kids snapped them up, and Boyd made millions.
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It's the "Are You Afraid of the Dark?" Halloween Special!
Elvis Presley -- Year One
When Louis Met Dolly
The World Accordion to Lawrence Welk
What We Watched: Cartoons and Kids' Shows
Orson Welles's Radio Days
A Short, Unhappy "Life with Lucy"
Raymond Burr's Secrets and Lies
Variations on a Theme Song (1966 Edition)
Silverman's Travels
What We Laughed At
Sid Caesar and His Demons
The Miracle of "A Charlie Brown Christmas"
Sonny and Cher's Long, Strange TV Trip
Seven and a Half Things You (Probably) Didn't Know About "The Dick Van Dyke Show"
The Marlon Brando-Wally Cox Connection
What We Saw at the Movies
A Very Short History of TV Shows with Very Short Histories
The 1960s: What We Listened To
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