From our archive. This conversation with Mike Wittenstein was originally released in August 2021. If you missed it then, you should definitely check it out now.
Why does your business exist? If you answered to make money, you are missing the point. That may be why your own a business, but the business exists to create value for your customers.
As you define your reason to exist consider, the value you create, who you create it for, and what the customer will ultimately do with your product or service.
Mike Wittenstein says those three elements comprise your “reason for being” which can become the North Star, or guiding principal for your business.
About Mike
Mike is a 5-time professional services entrepreneur and IBM’s former eVisionary. Global business/creative executive who speaks four languages. Leaders, Chiefs of Staff and Boards call on Mike to help them find profitable opportunities, sharpen their ideas, win support from their teams, and create more value for their customers. An expert at defining “what’s next” through stories, Mike is a popular in-person and virtual speaker, podcast guest, blogger, and media contributor.
#987 A Name You Can Own with Samantha Bradshaw
#986 Imposter Syndrome
#985 Zero Click World
#984 Build Authority with Authenticity
983 Build Your Brand with AI
982 Everyone is a Storyteller
#981 Selling on Amazon
#980 Adapt Your Sales Process to Your Customer's Personality
#979 Commit to LinkedIN
#978 Finding the Right Marketing Partner
#977 The Four "C"s of Accountability
#976 Find the Best Solution
#975 Find Your Niche
#974 - A New Approach to PR
#973 - The Three Truths of Marketing
#972 What Drives Your Passion
#971 Influence Marketing
#970 A.I. Powered Video
#969 Don't be Afraid of SEO
#968 Start with a Process
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield