Why RevOps Roadmaps Fail and How to Fix It

When everything in your go-to-market motion feels like a dumpster fire, how do you stay strategic instead of just surviving? In this episode of the RevOpsAF Podcast, co-host Camela Thompson, Head of Marketing at RevOps Co-op, sits down with Jacki Leahy, Founder of Activate the Magic, to talk about chaos, confidence, and control in Revenue Operations.

 

Jacki gets real about why roadmaps fall apart, how operators become “ticket takers,” and what it really takes to become a trusted strategic partner.

 

You’ll learn how to:

🚀 Build adaptive roadmaps that actually survive a reorg

📊 Use data and math to influence leadership decisions

💰 Partner with the CFO (and why that’s the secret to job security)

🧠 Set boundaries, prioritize impact, and avoid burnout

💬 Communicate value so you’re seen as a strategic advisor, not a task executor

 

If you’ve ever felt buried in requests, frustrated by constant pivots, or stuck proving your value — this episode is your blueprint for leveling up as a RevOps leader.

 

📢 Subscribe to the RevOps Co-op YouTube channel for weekly interviews, frameworks, and insights from the world’s top RevOps leaders.

 

🔗 Learn more and join our 18,000+ member community at www.revopscoop.com

 

🤝 Connect with Jacki https://www.linkedin.com/in/jackileahy/

🪄 Activate the Magic https://activatethemagic.com/

🧮 Annual Planning Pregame https://luma.com/v2rirxhl

🎨 More from Kate Dileo https://katedileo.com/

 

#RevOps #RevenueOperations #Leadership #CRO #SalesOps #CFO #RevOpsPodcast #GTM #ActivateTheMagic