Novelist Jonathan Franzen said, "One-half of a passion is obsession, the other half is love." With that in mind, ask anyone who's met Trish and they'll tell you - she is passionate about inside sales.
Trish often remarks how lucky she is to work with an amazing team at The Bridge Group, helping sales and marketing leaders make the big decisions: on implementation strategy, performance improvement process, supporting technology, and metrics and measurement.
Over the last two decades, Trish has promoted inside sales as a community, profession, and engine for revenue growth. In the process, The Bridge Group has worked with over 200 B2B technology clients to build, expand, and optimize their inside sales efforts.
Through a combination of hard work and timing, Trish and her team's research and ideas have been featured on Inc.com, in Forbes, by associations like SLMA and AA-ISP, and across more than 68 sites in the sales and marketing world.
Author of the #1 Amazon bestseller:The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
Does Paid Search Ever Work for Enterprise B2B?
A New Go To Market Framework to Get You MOVE-ing
How G.R.I.T. Can Lead to Corporate Marketing Success
Meet the New Hybrid Salesforce: Q&A with Tiffani Bova
Selling Into the Public Sector: Strategies & Tactics that Work
The Evolution of Successful Social Selling
How a “Velocity Mindset” Can Accelerate Sales and Life Success
How to Orchestrate a Hybrid Experience for Your Customers and Prospects
Omnichannel Experiences: Best Practices for Tactile & Direct Mail
A New Guide to Finding and Activating Innovation
Best Practices in Professional Development
Building a Predictable Pipeline From Scratch: Startup Lessons and Best Practices
The Power of Resilience in Marketing
How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results
Why You Need To Be Part Of The Company Thought Leadership Trend
How to Get and Leverage Industry Experience to Accelerate Sales
What Does “Content Experience” Mean? (and Why it’s Vital to Marketing Success)
A Bottoms-Up Approach to SaaS for Sales: What It Is, How it Could Help You
Getting Sales Enablement Right: More Important Than Ever Before!
A Former Military Officer Talks About Teamwork and Sales/Marketing Alignment
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