Kevin Cassidy, Head of Global Marketing Automation at Sage, joins the show to talk about the success his team has seen from centralizing certain marketing operations functions while still being able to decentralize responsibilities for campaign operations due to his use of Campaign Launchpad(tm). Kevin goes into detail around the processes he’s put into place at Sage as well as the employee onboarding and training programs he’s implemented. In this episode, you’ll hear about Kevin's passion for mentoring students, learn about the Mammies (Kevin's internal program for spotlighting the success of his team), and you'll even gain a better understanding of whether or not centralizing some of your marketing efforts is right for you.
#109 Women in Revenue with Tracy Eiler
#108 Women in Revenue with Shari Johnston
#107 MarTech Monday: Introducing Conversational Content
#106 Why SDRs Should Report to Marketing
#105 HubSpot Sets Its Sights on Enterprise
#104 MarTech Monday: Using Mintigo to Target the Right Accounts
#103 Using AI to Automate Key Marketing Functions
#102 How Marketo Does Demand Generation
#101 Career Lessons From an Accomplished CMO
#100 The Current State of Marketing Automation
#99 The Vision Behind Adobe's Acquisition of Marketo
Live at B2BMX: Masha Finkelstein of Google
Live at B2BMX: Toni Boger of Siemens PLM
Live at B2BMX: Jocelyn King of MOCCA
Live at B2BMX: Tina Dietz of StartSomething Creative Business Solutions
Live at B2BMX: Kyle Johnson of HyperScience
Live at B2BMX: Jennifer Anaya of Ingram Micro
Live at B2BMX: David Bruno of Aptos
Live at B2BMX: Kate Federhar of CenturyLink
#98 Building a Successful Partner Program
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