The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
In this episode of A Better HR Business, we are kindly joined by Aimee Bateman, founder of the renowned career development platform Careercake.
Aimee shares her extraordinary journey of building and scaling her business, from the early challenges of technology limitations to the successful sale of Careercake to SocialTalent. Her insights on creating valuable products and fostering strong relationships are inspiring.
Aimee has spent 22 years in the career development space. A former recruiter who became a career performance coach and eventually the CEO of a venture-backed Edtech startup.
As a recruiter, she placed over 2,000 professionals in new roles before founding Careercake, an e-learning company that was voted the UK's No.1 career development platform.
As the CEO, she defied the odds by securing VC and angel investments across two continents, despite operating in a landscape where less than 1% of funding goes to a female founder.
Together with her team, Careercake scaled into 42 countries supporting companies such as Nationwide, Companies House and Tech Nation to up-skill their people.
In 2022 Aimee sold Careercake to the fabulous hiring skills platform, SocialTalent, before exiting and giving birth just 30 days later.
10 million people have taken Aimee's professional development courses, including 3 million on LinkedIn Learning and she's been featured as a career expert on the BBC and Sky.
In a wide-ranging discussion on the podcast, Aimee and Ben talked about:
✅ How she started the business, Careercake (it wasn't about making money).
✅ How it turned into a business.
✅ Taking on VC money and angel investors.
✅ How and why the business pivoted when it wasn't working.
✅ The new direction takes off.
✅ Selling the business to SocialTalent.
✅ Aimee's not sure what she'll build next - how she's deciding what to do.
✅ And much more.
Thanks, Aimee!
Website: www.aimeebateman.com
LinkedIn profile: www.linkedin.com/in/aimeebateman
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
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Episode 70 - (Online Team Building) Michael Alexis of TeamBuilding.com
Episode 69 - (HR Consulting) Sarah Hamilton-Gill
Episode 68 (The One Big Thing That Can Break Your HR Business) with Aleksandra Kohut
Episode 67 - Su Patel of The HR Leadership Academy
Episode 66 - (Virtual Experiential Learning) Matthew Confer of Abilitie
Episode 65 – Rachel Barker (Freelance Project Manager & Administrator with HR specialism in the performing arts)
Episode 64 - (Redundancy Process Coaching) Jamie Getgood - The People Shift
Episode 63 - Vern Howard - Hallo (Digital Recruitment Events Platform)
Episode 62 - Jill West and Maria Dugan of Indigenous Employment Partners
Episode 61 – (Coaching & Mindfulness) Tim Segaller of Rising Minds
Episode 60 (B2B Sales) Jamie Martin
Episode 59 (BEN SOLO) - 10 Reasons Why Your Website Doesn't Bring In More New Clients For Your HR Business
Episode 58 - (Remote HR Consulting) Shamila Mhearban
Episode 57 - (HR Consulting & Membership) Kelly Tucker of HR Star
Episode 56 - Anthony Vaughan of E1B2 Collective
Episode 55 - Greg Kinnaird of Corporate Learning Solutions
Episode 54 - Shola Kaye (Communication Specialist & Speaker)
Episode 53 - Lucinda Carney of Actus (HR Software)
Episode 52 (HR Business Joint Ventures) with Deva Naidu
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