The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
In this episode of A Better HR Business, we are kindly joined by Aimee Bateman, founder of the renowned career development platform Careercake.
Aimee shares her extraordinary journey of building and scaling her business, from the early challenges of technology limitations to the successful sale of Careercake to SocialTalent. Her insights on creating valuable products and fostering strong relationships are inspiring.
Aimee has spent 22 years in the career development space. A former recruiter who became a career performance coach and eventually the CEO of a venture-backed Edtech startup.
As a recruiter, she placed over 2,000 professionals in new roles before founding Careercake, an e-learning company that was voted the UK's No.1 career development platform.
As the CEO, she defied the odds by securing VC and angel investments across two continents, despite operating in a landscape where less than 1% of funding goes to a female founder.
Together with her team, Careercake scaled into 42 countries supporting companies such as Nationwide, Companies House and Tech Nation to up-skill their people.
In 2022 Aimee sold Careercake to the fabulous hiring skills platform, SocialTalent, before exiting and giving birth just 30 days later.
10 million people have taken Aimee's professional development courses, including 3 million on LinkedIn Learning and she's been featured as a career expert on the BBC and Sky.
In a wide-ranging discussion on the podcast, Aimee and Ben talked about:
✅ How she started the business, Careercake (it wasn't about making money).
✅ How it turned into a business.
✅ Taking on VC money and angel investors.
✅ How and why the business pivoted when it wasn't working.
✅ The new direction takes off.
✅ Selling the business to SocialTalent.
✅ Aimee's not sure what she'll build next - how she's deciding what to do.
✅ And much more.
Thanks, Aimee!
Website: www.aimeebateman.com
LinkedIn profile: www.linkedin.com/in/aimeebateman
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Episode 191 - Natalie Hirsch - DreamTeam (HR Software For Small-Medium Businesses)
Episode 190 - Robin Choy From HireSweet CRM On Growing A Talent Acquisition Software Business
Episode 189 - What HR Leaders Are Interested In Right Now (from the Human Times Insight Report)
Episode 188 - Cool Software To Help HR Consultants Generate More Business - with Reuben Swartz of Mimiran
Episode 187 - Nikki Rausch - Sales Maven - Running Better Sales Meetings
Episode 186 - [BEN SOLO] - A Powerful Question To Help You Reflect On Your HR-Related Business
Episode 185 - Don Phin - HR Entrepreneur, HR Keynote Speaker, & Mental Fitness Coach For Executive
Episode 184 - The Best Ways To Resolve Workplace Conflict - with Jeremy Pollack of Pollack Peacebuilding
Episode 183 - Sophia Casey On Growing A Coaching Organization - International Coaching & Leadership Institute - ICLI
Episode 182 - Dean Garamella From SourceOwls (Recruiting Jobs Marketplace and Community)
Episode 181 [Ben solo] - 15 Marketing and Business Growth Tips To Help You Grow Your HR-Related Business
Episode 180 - Claudia Miller - Claudia T Miller Career Coaching
Episode 179 - Louise Bijesse - UpTalent Consulting (HR For Startups & Tech Firms)
Episode 178 - Mimi Boyer On How To Understand Your Personal History To Unlock Your Business Potential
Episode 177 - Ana Colak-Fustin from ByRecruiters (Creating and Selling Digital HR Products Through Your Business Or As An HR Side Hustle)
Episode 176 - Tom Short - Chief Customer Officer - Kudos [Employee Peer-To-Peer Recognition Platform]
Episode 175 - Bryan Brenner - Managing Director of NFP Indiana (on growth, acquisition, and more)
Episode 174 - Shauna Moran - Operate Remote (Managing Employee Burnout)
Episode 173 - [BEN SOLO] Productivity Tools And Tips
Episode 172 - How Enavrio Helps Independent HR Tech Consultants& Corporate HR Teams
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Grow The Dream Show
The GaryVee Audio Experience
Marketing Mixtape with Scott Davis
The Bryan Kramer Show
The Is My Brand Protected? Podcast